The High Cost of Going Cheaper Samples
Trying to do things on the back of cheaper samples can come at a high cost to your business. Here’s why… Advances in technology have made conducting surveys cheaper and…
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Top 6 Things to Look Out For in Product Testing
Product testing – an extremely important process that will cost your business dearly if you fail to carry it out correctly. What is product testing and why is it necessary?…
Malaysians on Malaysia Q1 2019: Stable Consumer Confidence in a New Year
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. This study is the…
5 Tips When Creating A Brand Loyalty Strategy
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
Why Idea Validation and Concept Testing Matter
Is your company thinking about implementing new ideas in the form of a service or product? In order to learn if an idea has a chance to succeed, it needs…
Economic Sentiments Confidence, Increased Spending, and Growing E-Wallet Usage – Malaysians on Malaysia Q4 2018
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into confidence, media trust, behavioural, tech and esport trends in Malaysia. Our Q4 study concludes the…
User Personas: The Sure-Fire Way To Market The Right Products To The Right People
How can knowledge of user personas help take your market research insights to an even deeper level? In our previous article about market research, we explored the importance of…
Esports – One Of The Best Ways To Engage With Malaysian Millennials
Welcome to Malaysians on Esports Q4, a look into the state of esports in Malaysia, featuring the trends and potential of the industry. With the Malaysian government recently allocating a…
Neglecting Market Research Will Hamper Your New Product’s Chance of Success
Imagine this – your company has a new product that you’re eager to bring to the market. The product may or may not necessarily be brand new, and you might…
Stable Confidence, Positive Outlooks and the Rise of E-Wallets and Esports – Malaysian Sentiments in Q3
Welcome to Malaysians On Malaysia Q3, a report on Malaysian sentiments at large with a focus on how the new government and their implementation of major policies has affected the…
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