Welcome to Malaysians on Malaysia: our quarterly report on Malaysian consumer confidence, featuring essential insights into confidence, behaviour, e-wallet, tech and esports trends in Malaysia. As we welcome 2020, our…
Following Part 1 of our series on “Marketing Strategy in times of COVID-19”, and… in light of the recent Covid-19 pandemic and Movement Control Order (MCO) across Malaysia nationwide, which…
Marketing plays a vital role in many businesses, and successful marketers adjust their marketing strategy and tactics from time to time, and even sometimes pause them, as circumstances require. At…
How is credit being used as a part of consumerism in Malaysia today? From data in recent quarters, we have been seeing an uptick in purchases and spending amongst Malaysians, and…
Should we be keeping a closer eye on the happiness and mental health of Malaysians? At Oppotus, we’ve spent the past 2 years or so closely observing the behaviour and…
If you’ve been following our blog and our “Malaysians on Malaysia” series here at Oppotus, you may be aware that we’ve been paying special attention to the e-wallet landscape in…
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. Coming into the 3rd…
Marketing starts with the needs of the customer and ends with his satisfaction and continued association. When everything revolves round the customer, then the study of consumer behaviour becomes a…
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. Coming into the second…
Welcome to a special Ramadan-Raya edition of Malaysians on Malaysia, where we’ll be taking a closer look at the behaviour of Malaysians during this special holiday period, paying attention to…