The Power of Esports Branding: What Potential Does it Hold for Your Business?
The age of technology has brought forth both new things and new ways of doing things. One such innovation is the emergence of esports, and with it the idea of…
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Revealing Malaysia’s Biggest Food Trends
Food trends in Malaysia: From the traditional nasi lemak, banana leaf rice, and char kuey teow to the more recent craze towards bubble tea, Malaysians unite on and love nothing more than…
Malaysians on Malaysia Q1 2020: Malaysian Consumer Confidence Dampened by COVID-19 Pandemic
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian consumer confidence, featuring essential insights into confidence, behaviour, e-wallet, tech and esports trends in Malaysia. As we welcome 2020, our…
Marketing Strategy in times of COVID-19 [Part 2]
Following Part 1 of our series on “Marketing Strategy in times of COVID-19”, and… in light of the recent Covid-19 pandemic and Movement Control Order (MCO) across Malaysia nationwide, which…
Marketing Strategy in times of COVID-19 [Part 1]
Marketing plays a vital role in many businesses, and successful marketers adjust their marketing strategy and tactics from time to time, and even sometimes pause them, as circumstances require. At…
How Do Malaysians Use Credit to Fund Lifestyle [Infographic]
How is credit being used as a part of consumerism in Malaysia today? From data in recent quarters, we have been seeing an uptick in purchases and spending amongst Malaysians, and…
Let’s Talk: Happiness and Mental Health in Malaysia
Should we be keeping a closer eye on the happiness and mental health of Malaysians? At Oppotus, we’ve spent the past 2 years or so closely observing the behaviour and…
E-Wallets in Malaysia: Landscape at the end of 2019
If you’ve been following our blog and our “Malaysians on Malaysia” series here at Oppotus, you may be aware that we’ve been paying special attention to the e-wallet landscape in…
Malaysians on Malaysia Q3 2019: Malaysian Sentiments Optimistic Despite Global Uncertainty
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. Coming into the 3rd…
The Explosive Rise of E-Commerce: Analysing the Consumer Behaviour Behind the Billions of Sales on 11.11
Marketing starts with the needs of the customer and ends with his satisfaction and continued association. When everything revolves round the customer, then the study of consumer behaviour becomes a…
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