How can knowledge of user personas help take your market research insights to an even deeper level? In our previous article about market research, we explored the importance of…
Welcome to Malaysians on Esports Q4, a look into the state of esports in Malaysia, featuring the trends and potential of the industry. With the Malaysian government recently allocating a…
Imagine this – your company has a new product that you’re eager to bring to the market. The product may or may not necessarily be brand new, and you might…
Welcome to Malaysians On Malaysia Q3, a report on Malaysian sentiments at large with a focus on how the new government and their implementation of major policies has affected the…
A question that many managers often have to ask themselves is: “Are my employees productive?”. It’s a reasonable question to ask. As a manager, your job is to ensure that…
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
Most CEOs and top management of companies have heard of a study by Bain and Company that states that “a 5% increase in customer retention can increase a company’s profitability…
