How Do Malaysians Use Credit to Fund Lifestyle [Infographic]
How is credit being used as a part of consumerism in Malaysia today? From data in recent quarters, we have been seeing an uptick in purchases and spending amongst Malaysians, and…
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Let’s Talk: Happiness and Mental Health in Malaysia
Should we be keeping a closer eye on the happiness and mental health of Malaysians? At Oppotus, we’ve spent the past 2 years or so closely observing the behaviour and…
E-Wallets in Malaysia: Landscape at the end of 2019
If you’ve been following our blog and our “Malaysians on Malaysia” series here at Oppotus, you may be aware that we’ve been paying special attention to the e-wallet landscape in…
Malaysians on Malaysia Q3 2019: Malaysian Sentiments Optimistic Despite Global Uncertainty
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. Coming into the 3rd…
The Explosive Rise of E-Commerce: Analysing the Consumer Behaviour Behind the Billions of Sales on 11.11
Marketing starts with the needs of the customer and ends with his satisfaction and continued association. When everything revolves round the customer, then the study of consumer behaviour becomes a…
Consumer Confidence Q2 2019: High Spirits Now, Fortune Ahead?
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. Coming into the second…
Family Matters Most for Ramadan 2019 – Malaysian Research Insights Raya Edition
Welcome to a special Ramadan-Raya edition of Malaysians on Malaysia, where we’ll be taking a closer look at the behaviour of Malaysians during this special holiday period, paying attention to…
Navigating the E-Wallet Landscape of Malaysia
Welcome to Malaysians on E-Wallet, our quarterly study offering detailed insights into usage of e-wallets amongst Malaysians. One of the emerging trends in the digital and payments spheres is the…
The High Cost of Going Cheaper Samples
Trying to do things on the back of cheaper samples can come at a high cost to your business. Here’s why… Advances in technology have made conducting surveys cheaper and…
Top 6 Things to Look Out For in Product Testing
Product testing – an extremely important process that will cost your business dearly if you fail to carry it out correctly. What is product testing and why is it necessary?…
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