“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
The age of technology has brought forth both new things and new ways of doing things. One such innovation is the emergence of e-sports and with it the idea of…
Following Part 1 of our series on “Marketing Strategy in times of COVID-19”, and… in light of the recent Covid-19 pandemic and Movement Control Order (MCO) across Malaysia nationwide, which…
Marketing plays a vital role in many businesses, and successful marketers adjust their marketing strategy and tactics from time to time, and even sometimes pause them, as circumstances require. At…
