Malaysians on EURO 2024
Football fever is upon us once again as one of the biggest competitions in international football is currently ongoing: the UEFA European Championship 2024. Also known affectionately amongst football fans…
Market Research: Paving the Way to Business Success
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
Through the Pink Looking Glass : Barbie’s Marketing Magic
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
The Pitfalls of Branding: Steer Clear of These Top 5 Branding Mistakes
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
The Power of E-Sports Branding: What Potential Does it Hold for Your Business?
The age of technology has brought forth both new things and new ways of doing things. One such innovation is the emergence of e-sports and with it the idea of…
Marketing Strategy in times of COVID-19 [Part 2]
Following Part 1 of our series on “Marketing Strategy in times of COVID-19”, and… in light of the recent Covid-19 pandemic and Movement Control Order (MCO) across Malaysia nationwide, which…
Marketing Strategy in times of COVID-19 [Part 1]
Marketing plays a vital role in many businesses, and successful marketers adjust their marketing strategy and tactics from time to time, and even sometimes pause them, as circumstances require. At…
How to Formulate Good Branding Strategy: 4 Steps Right Here
Without a brand strategy, your business has no clear identity—at least, not one that you control. Formulating a brand strategy can be difficult for some companies. A “brand” is a...