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Tools We Use

Oppotus Doubledecker

Oppotus Doubledecker

Oppotus Doubledecker is an omnibus solution that offer in-depth insights into the Malaysian market with a customisation touch from you on our existing Malaysian consumer study.

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Concept Product Testing

Concept Product Testing

An essential component of the innovation journey. Ensure concepts and products live up to action standards and maximize potential for success

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Oppotus Mobile

Oppotus Mobile

Oppotus Mobile is an innovative solution to market research. Our simplified methodology delivers quintessential data with fewer steps.

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Consumer Segmentation

Consumer Segmentation

Get an in-depth understanding of segments within your target group, enabling more effective and efficient targeting initiatives that guide strategy

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Sample Size Calculator

Sample Size Calculator

Sample size used represents the amount of accuracy that is required from the data – the more accurate you want it to be, the larger the sample size. This accuracy can be statistically calculated easily in our sample size calculator

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Advanced Techniques

Advanced Techniques

When the usual statistical methods don’t quite do the job, more powerful approaches are applied to aid decision-making

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Perceptor

Perceptor

Understanding brand discernment, perceptions and sentiments of consumers and market performance and find out what drives each element

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Eye Tracking

Eye Tracking

Grounded in neuroscience foundations, we leverage technology to measure real-time consumers’ cognitive engagement for accurate insights

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M2M

M2M

Measuring customer experience, customer loyalty (CXL). Also relevant for stakeholder measurement, employee satisfaction and corporate reputation

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