Tools We Use
Oppotus Mobile
Oppotus Mobile is an innovative solution to market research. Our simplified methodology delivers quintessential data with fewer steps.
Perceptor
Understanding brand discernment, perceptions and sentiments of consumers and market performance and find out what drives each element
Sample Size Calculator
Sample size used represents the amount of accuracy that is required from the data – the more accurate you want it to be, the larger the sample size. This accuracy can be statistically calculated easily in our sample size calculator
Concept Product Testing
An essential component of the innovation journey. Ensure concepts and products live up to action standards and maximize potential for success
M2M
Measuring customer experience, customer loyalty (CXL). Also relevant for stakeholder measurement, employee satisfaction and corporate reputation
Eye Tracking
Grounded in neuroscience foundations, we leverage technology to measure real-time consumers’ cognitive engagement for accurate insights
Consumer Segmentation
Get an in-depth understanding of segments within your target group, enabling more effective and efficient targeting initiatives that guide strategy
Advanced Techniques
When the usual statistical methods don’t quite do the job, more powerful approaches are applied to aid decision-making