Tools We Use
Sample Size Calculator
Sample size used represents the amount of accuracy that is required from the data – the more accurate you want it to be, the larger the sample size. This accuracy can be statistically calculated easily in our sample size calculator
Perceptor
Understanding brand discernment, perceptions and sentiments of consumers and market performance and find out what drives each element
M2M
Measuring customer experience, customer loyalty (CXL). Also relevant for stakeholder measurement, employee satisfaction and corporate reputation
Concept Product Testing
An essential component of the innovation journey. Ensure concepts and products live up to action standards and maximize potential for success
Consumer Segmentation
Get an in-depth understanding of segments within your target group, enabling more effective and efficient targeting initiatives that guide strategy
Eye Tracking
Grounded in neuroscience foundations, we leverage technology to measure real-time consumers’ cognitive engagement for accurate insights
Advanced Techniques
When the usual statistical methods don’t quite do the job, more powerful approaches are applied to aid decision-making