Tools We Use

Oppotus Mobile

Oppotus Mobile is an innovative solution to market research. Our simplified methodology delivers quintessential data with fewer steps.

Concept Product Testing

An essential component of the innovation journey. Ensure concepts and products live up to action standards and maximize potential for success

Sample Size Calculator

Sample size used represents the amount of accuracy that is required from the data – the more accurate you want it to be, the larger the sample size. This accuracy can be statistically calculated easily in our sample size calculator

Consumer Segmentation

Get an in-depth understanding of segments within your target group, enabling more effective and efficient targeting initiatives that guide strategy

Perceptor

Understanding brand discernment, perceptions and sentiments of consumers and market performance and find out what drives each element

Advanced Techniques

When the usual statistical methods don’t quite do the job, more powerful approaches are applied to aid decision-making

M2M

Measuring customer experience, customer loyalty (CXL). Also relevant for stakeholder measurement, employee satisfaction and corporate reputation

Eye Tracking

Grounded in neuroscience foundations, we leverage technology to measure real-time consumers’ cognitive engagement for accurate insights