Brand Communication & Brand Marketing – What’s the Difference?
Branding is one of the most important aspects of running a successful business, and this applies to businesses of all sizes whether you are targeting general consumers or B2B customers. In almost all cases, having an effective brand will give you an edge in an increasingly competitive marketplace, as it will make your business stand out to your customers, making them far more likely to think of you first, consider you first or buy from you first.
Brand communication refers to the interactions between your brand and its customers, including activities such as advertising, social media posts and content such as website articles and newsletters. Brand communication occurs every time a potential customer sees or interacts with your brand, from seeing your logo in any form of media to reading your newsletters or advertising.
Brand marketing on the other hand is the process of growing and promoting your entire brand, establishing a relationship with your customers and informing them of what your brand offers, including all of your products, services and selling points that support your brand’s promise.