These are some of the common questions on suitable sample size we hear from businesses that we speak to. In essence, the sample size used represents the amount of accuracy that is required from the data – the more accurate you want it to be, the larger the sample size. This accuracy can be statistically calculated easily in our sample size calculator below.
Sample Size Calculator
What sample size should I use? What is the right sample size?
Confidence Level is the amount of uncertainty you can tolerate. With a Confidence Level of 95%, you will expect to get a result within the margin of error range 19 times if you repeat it 20 times
Margin of Error is the amount of error you can tolerate. With a margin of error of 4%, if the result is 60%, the true answer would be within the range of 56%-64%