Property & Materials

Using neuroscience-fueled methods, eye tracking is non-invasive – it offers an implicit way to capture data that is subconscious and unbiased.

Recall errors are simply non-existent and social desirability effect is minimized – it lets you see how consumers react to stimuli and understand their cognitive engagement.

In. Real. Time.

What happens is we (it) reveal information that conventional research methods normally miss.