With the rise of e-commerce in recent years, leveraging insightful customer data to identify actionable opportunities for growth and understanding purchase journeys, including online-to-offline (O2O), is fundamental to remaining competitive. We work with malls, super and hyper retail stores and convenience stores to understand shoppers’ attitudes and behaviours through our detail-oriented systems that capture feedback throughout the buying process. This provides powerful data and strategy for your retail organisation to remain competitive in today’s ever-changing market conditions.
As established experts in market research and strategy in the retail industry, we offer a range of solutions to strategically position your organisation for growth.
- Understand shoppers’ attitudes and behaviour throughout the purchase process to measure value through the lens of your audience.
- Minimise uncertainty and maximise your organisation’s efficiency with time and resources through analysing your organisation’s structure and revenue growth strategy.
- Conduct in-depth survey research to assess brand awareness, purchasing behaviours, customer satisfaction, opportunities for growth and competitive positioning.
- Conduct in-depth employee engagement studies to understand the commitment and alignment of employees with your organisation’s goals.