CSAT: A Top Management’s Guide to Customer Satisfaction Research
Most CEOs and top management of companies have heard of a study by Bain and Company that states that “a
How to Formulate Good Branding Strategy: 4 Steps Right Here
[vc_row][vc_column][vc_column_text]Without a brand strategy, your business has no clear identity—at least, not one that you control. Formulating a brand strategy
How to Prepare for Challenges of the Banking World?
[vc_row][vc_column][vc_column_text]Many things make the world of banking highly dynamic and unpredictable – which perhaps also holds true for many other
Leveraging Consumer Preferences for Better Product Development
[vc_row][vc_column][vc_column_text]Products and services are created to fulfil the customers’ needs, whether those needs are implicit or explicit. Yet, very few
Does Your Customer Satisfaction Program Strike the Right Chord?
[vc_row][vc_column][vc_column_text]Customer Satisfaction (and loyalty) is the central concept that organizations aim to develop their businesses around. And, when done right