Neglecting Market Research Will Hamper Your New Product’s Chance of Success
Imagine this – your company has a new product that you’re eager to bring to the market. The product may or may not necessarily be brand new, and you might…
Stable Confidence, Positive Outlooks and the Rise of E-Wallets and Esports – Malaysian Sentiments in Q3
Welcome to Malaysians On Malaysia Q3, a report on Malaysian sentiments at large with a focus on how the new government and their implementation of major policies has affected the…
Employee Engagement: The Underexplored Key To Employee Productivity
A question that many managers often have to ask themselves is: “Are my employees productive?”. It’s a reasonable question to ask. As a manager, your job is to ensure that…
5 Key Elements to Note When Formulating Brand Loyalty Strategy
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
CSAT: A Top Management’s Guide to Customer Satisfaction Research
Most CEOs and top management of companies have heard of a study by Bain and Company that states that “a 5% increase in customer retention can increase a company’s profitability…
How to Formulate Good Branding Strategy: 4 Steps Right Here
Without a brand strategy, your business has no clear identity—at least, not one that you control. Formulating a brand strategy can be difficult for some companies. A “brand” is a...
How to Prepare for Challenges of the Banking World?
Many things make the world of banking highly dynamic and unpredictable – which perhaps also holds true for many other industries. The stringent regulations imposed on banking organizations, the turbulent...
Leveraging Consumer Preferences for Better Product Development
Products and services are created to fulfil the customers’ needs, whether those needs are implicit or explicit. Yet, very few organizations actually take the time to understand this before they...
Does Your Customer Satisfaction Program Strike the Right Chord?
Customer Satisfaction (and loyalty) is the central concept that organizations aim to develop their businesses around. And, when done right it could lead to a customer consistently choosing you over...