“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). Positioned at a crossroads of evolving consumer behaviors and rapid technological advancements, Malaysia’s 2023 narrative presents…
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
Within the dynamic global gaming landscape, Malaysia’s e-sports scene has thrived year-on-year, evolving into a flourishing ecosystem. It offers diverse individuals, including aspiring gamers, emerging talent, and industry professionals, opportunities…
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
Welcome to Malaysians on Malaysia: Our quarterly report on the Malaysian Consumer Confidence Index (MYCI). As Malaysia strives to stabilize its economy and financial status, the MYCI provides valuable insights into…
Food delivery apps have revolutionized the way people order food and have become an essential part of the modern food industry, allowing consumers to view comprehensive menus and order virtually…
Welcome to Malaysians on Malaysia: Our quarterly report on Malaysian Consumer Confidence Index (MYCI). Malaysia’s MYCI slightly dipped in the last quarter of 2022. The arrival of COVID-19 has created Malaysians…
To date, over half of Malaysia’s population is using e-wallets on a daily basis, making it one of the fast growing payment trends in the country. The adoption of cashless…
The time has finally come! The FIFA World Cup 2022 is just around the corner, and World Cup mania is already at large in Malaysia where football is by far…