Marketing starts with the needs of the customer and ends with his satisfaction and continued association. When everything revolves round the customer, then the study of consumer behaviour becomes a…
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. Coming into the second…
Welcome to a special Ramadan-Raya edition of Malaysians on Malaysia, where we’ll be taking a closer look at the behaviour of Malaysians during this special holiday period, paying attention to…
Welcome to Malaysians on E-Wallet, our quarterly study offering detailed insights into usage of e-wallets amongst Malaysians. One of the emerging trends in the digital and payments spheres is the…
Trying to do things on the back of cheaper samples can come at a high cost to your business. Here’s why… Advances in technology have made conducting surveys cheaper and…
Product testing – an extremely important process that will cost your business dearly if you fail to carry it out correctly. What is product testing and why is it necessary?…
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into consumer confidence, media trust, behavioural, tech and esports trends in Malaysia. This study is the…
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
Is your company thinking about implementing new ideas in the form of a service or product? In order to learn if an idea has a chance to succeed, it needs…
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into confidence, media trust, behavioural, tech and esport trends in Malaysia. Our Q4 study concludes the…