Why Idea Validation and Concept Testing Matter
Is your company thinking about implementing new ideas in the form of a service or product? In order to learn
Economic Sentiments Confidence, Increased Spending, and Growing E-Wallet Usage – Malaysians on Malaysia Q4 2018
Welcome to Malaysians on Malaysia: our quarterly report on Malaysian sentiments, featuring essential insights into confidence, media trust, behavioural, tech
User Personas: The Sure-Fire Way To Market The Right Products To The Right People
How can knowledge of user personas help take your market research insights to an even deeper level? In our
Neglecting Market Research Will Hamper Your New Product’s Chance of Success
Imagine this – your company has a new product that you’re eager to bring to the market. The product may
Stable Confidence, Positive Outlooks and the Rise of E-Wallets and Esports – Malaysian Sentiments in Q3
Welcome to Malaysians On Malaysia Q3, a report on Malaysian sentiments at large with a focus on how the new
Employee Engagement: The Underexplored Key To Employee Productivity
A question that many managers often have to ask themselves is: “Are my employees productive?”. It’s a reasonable question to
5 Key Elements to Note When Formulating Brand Loyalty Strategy
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How
CSAT: A Top Management’s Guide to Customer Satisfaction Research
Most CEOs and top management of companies have heard of a study by Bain and Company that states that “a
How to Formulate Good Branding Strategy: 4 Steps Right Here
[vc_row][vc_column][vc_column_text]Without a brand strategy, your business has no clear identity—at least, not one that you control. Formulating a brand strategy
How to Prepare for Challenges of the Banking World?
[vc_row][vc_column][vc_column_text]Many things make the world of banking highly dynamic and unpredictable – which perhaps also holds true for many other