“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
Within the dynamic global gaming landscape, Malaysia’s e-sports scene has thrived year-on-year, evolving into a flourishing ecosystem. It offers diverse individuals, including aspiring gamers, emerging talent, and industry professionals, opportunities…
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
Food delivery apps have revolutionized the way people order food and have become an essential part of the modern food industry, allowing consumers to view comprehensive menus and order virtually…
Welcome to a special Ramadan-Raya edition of Malaysians on Malaysia, where we’ll be taking a closer look at the behaviour of Malaysians during this special holiday period, paying attention to…
Trying to do things on the back of cheaper samples can come at a high cost to your business. Here’s why… Advances in technology have made conducting surveys cheaper and…
Product testing – an extremely important process that will cost your business dearly if you fail to carry it out correctly. What is product testing and why is it necessary?…
Is your company thinking about implementing new ideas in the form of a service or product? In order to learn if an idea has a chance to succeed, it needs…