Malaysians on EURO 2024
Football fever is upon us once again as one of the biggest competitions in international football is currently ongoing: the UEFA European Championship 2024. Also known affectionately amongst football fans…
Football fever is upon us once again as one of the biggest competitions in international football is currently ongoing: the UEFA European Championship 2024. Also known affectionately amongst football fans…
Oppotus DOUBLEDECKER is our omnibus solution that offers unparalleled flexibility for delving deep into market insights whenever you need them. With customisable questions tailored to your business needs, you can…
The increasing growth of artificial intelligence (AI) usage around the globe, as well as its vast potential in transforming businesses and opening the doors to a new era of productivity…
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
How do you make sure that the standards of your business are being upheld at all times? So, you’ve built a brand that resonates with customers, and you’ve gone through…
Trying to do things on the back of cheaper samples can come at a high cost to your business. Here’s why… Advances in technology have made conducting surveys cheaper and…
Product testing – an extremely important process that will cost your business dearly if you fail to carry it out correctly. What is product testing and why is it necessary?…
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
Is your company thinking about implementing new ideas in the form of a service or product? In order to learn if an idea has a chance to succeed, it needs…
How can knowledge of user personas help take your market research insights to an even deeper level? In our previous article about market research, we explored the importance of…