Market Research: Paving the Way to Business Success
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
How do you make sure that the standards of your business are being upheld at all times? So, you’ve built a brand that resonates with customers, and you’ve gone through…
Trying to do things on the back of cheaper samples can come at a high cost to your business. Here’s why… Advances in technology have made conducting surveys cheaper and…
Product testing – an extremely important process that will cost your business dearly if you fail to carry it out correctly. What is product testing and why is it necessary?…
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
Is your company thinking about implementing new ideas in the form of a service or product? In order to learn if an idea has a chance to succeed, it needs…
How can knowledge of user personas help take your market research insights to an even deeper level? In our previous article about market research, we explored the importance of…
Imagine this – your company has a new product that you’re eager to bring to the market. The product may or may not necessarily be brand new, and you might…
A question that many managers often have to ask themselves is: “Are my employees productive?”. It’s a reasonable question to ask. As a manager, your job is to ensure that…
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…