How are Malaysians Making Purchases in 2024?
11.11 is officially behind us, but the sales don’t end there for Malaysians. In fact, we are set for possibly an even more tantalising sales bonanza as we march into…
Buying Out of Fear
Think about this, almost everything we buy is associated with our senses and emotions. There is Hermès that create a sense of status, desire, and pride. Apple fosters connectedness, excitement,…
Esports Progression Since 2020 in Malaysia
Esports, the world of competitive video gaming, has evolved from a pastime to a multi-billion-dollar global industry. With professional players, organised tournaments, and massive audience pools, esports has established itself…
Malaysians on EURO 2024
Football fever is upon us once again as one of the biggest competitions in international football is currently ongoing: the UEFA European Championship 2024. Also known affectionately amongst football fans…
Market Research: Paving the Way to Business Success
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
The Happiness Equation: Passion vs. Profit
Ever ask yourself if you’re genuinely happy and just draw a blank? It’s that brief, internal debate where you defensively mutter, “Of course I am,” while a nagging thought wonders…
SMEs as The Heartbeat of Happiness
2023 has been the first year of the post-pandemic era where we’ve had a full year free of any socioeconomic restrictions, and small and medium-sized enterprises (SMEs) remain vital in…
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
The Pitfalls of Branding: Steer Clear of These Top 5 Branding Mistakes
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
Livestream Shopping: The Future of E-commerce?
Have you ever missed the customer service and interaction that is part of the physical retail shopping experience but also prefer the convenience of online shopping? In response to movement…
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