The Happiness Equation: Passion vs. Profit
Ever ask yourself if you’re genuinely happy and just draw a blank? It’s that brief, internal debate where you defensively mutter, “Of course I am,” while a nagging thought wonders…
SMEs as The Heartbeat of Happiness
2023 has been the first year of the post-pandemic era where we’ve had a full year free of any socioeconomic restrictions, and small and medium-sized enterprises (SMEs) remain vital in…
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
The Pitfalls of Branding: Steer Clear of These Top 5 Branding Mistakes
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical attributes and concrete benefits – serving as powerful tools for…
Livestream Shopping: The Future of E-commerce?
Have you ever missed the customer service and interaction that is part of the physical retail shopping experience but also prefer the convenience of online shopping? In response to movement…
The Power of E-Sports Branding: What Potential Does it Hold for Your Business?
The age of technology has brought forth both new things and new ways of doing things. One such innovation is the emergence of e-sports and with it the idea of…
5 Tips When Creating A Brand Loyalty Strategy
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
5 Key Elements to Note When Formulating Brand Loyalty Strategy
How does Apple charge premium prices for iPhones that have technical specs inferior to many Android phones out there? How does Starbucks get you to pay RM11 and above for…
How to Formulate Good Branding Strategy: 4 Steps Right Here
Without a brand strategy, your business has no clear identity—at least, not one that you control. Formulating a brand strategy can be difficult for some companies. A “brand” is a...