Malaysian E-Wallet Usage In 2023: Peaking and Here to Stay
Here at Oppotus we have kept our fingers solidly on the pulse of the e-wallet landscape in Malaysia, tracking the
Malaysian’s Perception of Artificial Intelligence
In recent years, Artificial Intelligence (AI) has emerged as a force with immense potential for revolutionising processes and bringing about
The Happiness Equation: Passion vs. Profit
Ever ask yourself if you’re genuinely happy and just draw a blank? It’s that brief, internal debate where you defensively
SMEs as The Heartbeat of Happiness
2023 has been the first year of the post-pandemic era where we’ve had a full year free of any socioeconomic
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga.
Through the Pink Looking Glass : Barbie’s Marketing Magic
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and
Malaysia’s E-Sports Landscape in 2023: From Local to Global
Within the dynamic global gaming landscape, Malaysia’s e-sports scene has thrived year-on-year, evolving into a flourishing ecosystem. It offers diverse
The Pitfalls of Branding: Steer Clear of These Top 5 Branding Mistakes
In the realm of brand research, an intriguing aspect takes center stage – brand intangibles. These intangibles go beyond physical
Malaysian Food Delivery Apps in 2023 – Food At Your Fingertips
Food delivery apps have revolutionized the way people order food and have become an essential part of the modern food
User Personas: The Sure-Fire Way To Market The Right Products To The Right People
How can knowledge of user personas help take your market research insights to an even deeper level? In our