Buying Out of Fear
Think about this, almost everything we buy is associated with our senses and emotions. There is Hermès that create a sense of status, desire, and pride. Apple fosters connectedness, excitement,…
The Plethora of Coffee Culture in Malaysia and Neolocalism
Malaysia’s coffee culture is huge if you put a thought into it. It may not be as globally renowned as Italy at first glance, but we surely have a fascinating…
Market Research: Paving the Way to Business Success
In the current era of modern business, things aren’t just more fast-paced than ever – people also have shorter attention spans than ever. Studies have shown that the amount of…
Malaysian E-Wallet Usage In 2023: Peaking and Here to Stay
Here at Oppotus we have kept our fingers solidly on the pulse of the e-wallet landscape in Malaysia, tracking the usage and growth of e-wallets through rises and falls over…
Understanding Malaysian’s Purchase Behaviour
As we approach the end of 2023, we find ourselves at a unique point in Malaysian times where rapid technological advancements are accompanied by evolving consumer behaviors in a year…
Malaysian’s Perception of Artificial Intelligence
In recent years, Artificial Intelligence (AI) has emerged as a force with immense potential for revolutionising processes and bringing about unprecedented levels of productivity. However, in our recent study of…
The Happiness Equation: Passion vs. Profit
Ever ask yourself if you’re genuinely happy and just draw a blank? It’s that brief, internal debate where you defensively mutter, “Of course I am,” while a nagging thought wonders…
SMEs as The Heartbeat of Happiness
2023 has been the first year of the post-pandemic era where we’ve had a full year free of any socioeconomic restrictions, and small and medium-sized enterprises (SMEs) remain vital in…
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
Through the Pink Looking Glass : Barbie’s Marketing Magic
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…