“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
Within the dynamic global gaming landscape, Malaysia’s e-sports scene has thrived year-on-year, evolving into a flourishing ecosystem. It offers diverse individuals, including aspiring gamers, emerging talent, and industry professionals, opportunities…
Emerging trends in our diet preferences During the past year or so, Malaysian diet preferences saw changes due to change in our lifestyles brought about by Government-imposed movement restrictions to…
How popular are online games in Malaysia today? Gaming has been one of the more popular activities in entertainment among young adults, and lately, with older adults too. These days,…
How is credit being used as a part of consumerism in Malaysia today? From data in recent quarters, we have been seeing an uptick in purchases and spending amongst Malaysians, and…
Imagine this – your company has a new product that you’re eager to bring to the market. The product may or may not necessarily be brand new, and you might…