Buying Out of Fear
Think about this, almost everything we buy is associated with our senses and emotions. There is Hermès that create a sense of status, desire, and pride. Apple fosters connectedness, excitement,…
The Definitive Guide to the 5 Branding Trends of 2023
“Branding trends” might sound like industry jargon, but in 2023, they’ve scripted the most thrilling chapter in marketing’s ever-evolving saga. Front and center of this revolution was the Barbie team’s…
Through the Pink Looking Glass : Barbie’s Marketing Magic
“Yes, Barbie Changed Everything” The luminary cast of the Barbie movie, with Margot Robbie gracing the screen as Barbie and Ryan Gosling lending charm to Ken, indeed shone brightly. Yet,…
Marketing Strategy in times of COVID-19 [Part 2]
Following Part 1 of our series on “Marketing Strategy in times of COVID-19”, and… in light of the recent Covid-19 pandemic and Movement Control Order (MCO) across Malaysia nationwide, which…
Marketing Strategy in times of COVID-19 [Part 1]
Marketing plays a vital role in many businesses, and successful marketers adjust their marketing strategy and tactics from time to time, and even sometimes pause them, as circumstances require. At…