How to Formulate Good Branding Strategy: 4 Steps Right Here
[vc_row][vc_column][vc_column_text]Without a brand strategy, your business has no clear identity—at least, not one that you control. Formulating a brand strategy
How to Prepare for Challenges of the Banking World?
[vc_row][vc_column][vc_column_text]Many things make the world of banking highly dynamic and unpredictable – which perhaps also holds true for many other
Leveraging Consumer Preferences for Better Product Development
[vc_row][vc_column][vc_column_text]Products and services are created to fulfil the customers’ needs, whether those needs are implicit or explicit. Yet, very few
Does Your Customer Satisfaction Program Strike the Right Chord?
[vc_row][vc_column][vc_column_text]Customer Satisfaction (and loyalty) is the central concept that organizations aim to develop their businesses around. And, when done right
3 Top Pitfalls of NOT doing Market Research
[vc_row][vc_column][vc_column_text]We saw how market research can help to guide strategy or decisions, and despite that, for various reasons many organizations still
2 Fundamental Types of Market Research
[vc_row][vc_column][vc_column_text]Now that we are aware what market research is all about, and how useful it can be in helping you
How Can Market Research Help My Business?
[vc_row][vc_column][vc_column_text]”Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney, founder, JC Penney
What is Market Research & Why is it Important?
“Research is creating new knowledge.” – Neil Armstrong As a business owner, product or brand leader, you may be asking,