our work
Over the years, Oppotus has collected more than 210,000 actionable insights across various market segments and research objectives. Discover our bespoke research methodologies.
Advancing & Visioning Digital Payment Solution
A national payment network client aimed to uncover the drivers, motivations, and barriers influencing the adoption and usage feasibility of digital payment.
A comprehensive research framework was adopted, utilising both quantitative and qualitative methods. It targets the general public and SMEs to quantify usage, attitudes, and perceptions toward digital payment.
It resulted indicated high levels of awareness and adoption of digital payment solutions.
New Product Line Launch (New Flavour, New Looks)
Malaysia's largest seafood processor believes in innovations to cater to the ever-changing taste buds of consumers and has created 5 new flavours.
A centralised location test (CLT) was adopted with the intention of understanding consumers' perception towards the taste, sensorial attributes, pricing, etc. At the same time, packaging design was evaluated too.
Oppotus managed to pinpoint the need to improve the flavours and packaging design.
Enhancing Customer Experience with NPS
A renowned credit company wanted to conduct NPS to monitor and track service performance across touchpoints - for both macro and micro levels.
A hybrid approach of SMS Blast and Telephone interviews was adopted for a period of 1 year.
Resulting in a month-on-month combination of both Driver and Performance matrix analyses, which were able to dissect the touchpoints and individual service areas.
A Road to Building The Brand Presence
An established retail home improvement had a marketing effort; they adopted various ATL channels to make their presence known and intend to measure the ROI.
Pre-Post Campaign research was conducted by reaching out to homeowners in selected key cities within Pen. Malaysia.
Oppotus's brand health tool was able to evaluate the extent of shifts in sentiments, emotions towards the brand and the obstacles impeding brand perceptions.
Developing Customer Value Proposition
As a renowned foreign bank, it's vital to have a unique Customer Value Proposition as client is facing challenges with customer retention.
The methodology comes with Phase 1, to classify the customer personas and iterate on the test value proposition. Phase 2, to validate and understand the banking behaviour.
The study successfully identified critical areas, providing clear insights into the motivations and unique banking needs of various customer personas.
Delivering Quality and Innovative Food using Product Innovation
QSRs are known for constant new seasonal products. Client wants to understand consumer perceptions, acceptance and preference.
Respondents were exposed to a series of menus to gather perceptions, and respondents were also asked which menu prefer most as a differentiator question.
Results, with feedback reflecting the product of highlighting the image/theme, ingredient, to see what exactly the respondent managed to pick up or missed.
Measuring Satisfaction and Driving Retention
Insurance client intends to measure customer satisfaction and retention level to identify opportunities for upselling existing customers.
Computer Aided Telephone Interview approach was in place to measure customer perceptions and satisfaction touch points.
Resulted in identifying the touch points that drive customers' satisfaction within Life insurance and further assessing how client was doing in the respective touchpoints against drivers.
Optimising Offerings to Meet The Needs of SMEs
A leading telecommunications provider needed an in-depth exploration of market insights, needs and challenges within SME sector, including a tracker to evaluate marketing activation impact.
Conducted biannually brand metrics together with an exploration of the then-current needs and expectations of SMEs of their service.
The results provided a comprehensive understanding of the brand position and the impact of marketing efforts.
